EXECUTIVE MARKETING EXPERIENCE
From startup to established brands - I've helped many companies reach their brand goals, establish themselves in a new market, and introduce updated processes in their internal organization. Check out my experience below and send me a message for more information, or to set up a call.
XERO SHOES
Director of Marketing
Xero Shoes is a leader in the barefoot shoe movement with headquarters in Broomfield, CO, and Prague, CZ reaching customers in over 97 countries.
Directly managed global marketing and PR efforts, athlete & brand partnerships, retail marketing, influencers, affiliates, and the internal creative development processes.
Created and managed a seven-figure annual marketing, advertising, and communications budget while maintaining ROAS goals for each channel resulting in 50% YOY growth.
Built and supervised the internal team from 2 to 6 employees while renegotiating external agency contracts.
ETHIKE MARKETING LLC
Brand Marketing Consultant & Fractional CMO (Jan '18 - Present)
Fractional Marketing Leadership and Brand Behavior Consulting for smart executive teams looking to manage the behavior of their brand and refine their marketing activities. My professional interest is in for-profit social impact and mission-driven companies that need to ensure their brand lives its values.
Specific consulting services include:
Fractional marketing executive
Brand structure - build and use
Strategic market positioning for brands and products
Product marketing strategy and planning
Internal marketing department - processes and operations refinement
Management, evaluation, and evolution of the customer journey experience
Notable Client: Sustainable Generation (sustainable-generation.com; industrial composting technology).
MPOWERD, INC
(Contract) Senior Director, Integrated Marketing Communications (Feb '18 - Dec '18)
MPOWERD is a Public Benefit Corporation and certified B Corp with a focus towards becoming a leader in sustainable energy consumer products and to positively impact emerging markets with the Luci solar inflatable lantern. MPOWERD is based out of Brooklyn, NY.
Contract position overseeing all areas of D2C marketing, customer service, public relations and channel marketing. Lead global marketing efforts for the young brand while managing the direct-to-consumer channel.
Increased YOY sales on the D2C channel by over 30% in the first 6-months.
Oversight of internal team and external vendors covering all aspects of marketing including brand architecture, content development, social media, media relations, and customer service.
Revamped marketing team and launched two new products while restructuring fulfillment and planning for multiple new products launching in 2019.
LIFESTRAW (VESTERGAARD FRANDSEN)
Head of Cause Marketing (Sept '15 - Nov '17)
Vestergaard Frandsen is a category-leading, mission-driven, privately-owned company based in Lausanne, Switzerland with offices in the US, India, Kenya, Vietnam, and Korea.
Responsible for the consumer division of LifeStraw and all resulting sales and marketing activities in North America, Europe, and South Africa equivalent to over 90% of global brand revenue.
Reported to the General Manager with operational, budget, forecasting, and departmental P&L.
Developed annual marketing, advertising, and communications plans, budgeting nearly $2 M annually.
Owned relationship with 6 distributors, 4 PR agencies, a creative agency, and experiential agency.
Managed North American distributor while expanding to an additional 1,000 new doors in 2016.
Rebuilt the European distribution model resulting in over 300% revenue growth for the EU within 6-months.
SPHERO
Senior Manager, Brand Marketing (Feb '14 - Jan '15)
Robotic toy company known for Sphero, the robotic ball you control with your phone, along with BB-8 and Lightning McQueen robotic toys developed through a partnership/license with Disney.
Developed/managed the company’s first national TV campaign strategy, contributing to YOY growth of 290% for direct online sales and 160% growth for the company.
Owned the media, print, experiential, agency/vendor relationships, and strategic partnership management/execution including MAKE Media (Maker Faire) and NBC Universal (DEW Tour).
Managed brand positioning, product naming, packaging content, and brand integration in app development.
BRANDFOLDER, INC
Chief Marketing Officer (May '13 - Jan ' 14)
First employee as a startup SaaS software company that developed an industry-changing brand asset management and sharing platform during the Techstars (Boulder 2013) accelerator program.
Primary architect of all aspects of the brand - vision, mission, values, key messaging and voice/tone.
Managed the global go-to-market strategy and execution for the minimum viable product.
Key role in initial growth of the company, growing to over 1,500 accounts in six months (180%+ monthly).
After pivot in strategy, I drove the initial enterprise sales effort, bringing HealthOne and Finis to the platform.
ADRENALIN, INC
VP, Partnerships & Strategy (Nov '12 - May '13)
Director, Partnerships & Strategy (May '07 - Oct '12)
Branding and strategic marketing agency focused on sports-related properties. Located in Denver, CO
Lead all strategic brand-consulting - research and analysis, including internal team and external vendors.
- Manage the agency business development process including strategic positioning and growth for new industry verticals resulting in 30% profit growth.
Drive all revenue-focused branding campaign initiatives through traditional, OOH, event and interactive media buys on behalf of clients.
Direct all digital and interactive consultation including SEO, SEM, social media strategy and tactics, mobile and app-based technology.
Agency clients included: AEG Sports (LA Kings, LA Galaxy), Denver Broncos, Harlem Globetrotters, DAZBOG Coffee, Arapahoe Basin Ski Area, eBags.com, USA Triathlon, USA Bobsled and Skeleton, USA Water Polo.