EXECUTIVE MARKETING EXPERIENCE

XERO SHOES

Director of Marketing

Xero Shoes is a leader in the barefoot shoe movement with headquarters in Broomfield, CO, and Prague, CZ reaching customers in over 97 countries. ​

• Directly managed global marketing and PR efforts, athlete & brand partnerships, retail marketing, influencers, affiliates, and the internal creative development processes.

• Created and managed a seven-figure annual marketing, advertising, and communications budget while maintaining ROAS goals for each channel resulting in 50% YOY growth.

• Built and supervised the internal team from 2 to 6 employees while renegotiating external agency contracts.

ETHIKE MARKETING LLC

Brand Marketing Consultant & Fractional CMO (Jan '18 - Present)

Fractional Marketing Leadership and Brand Behavior Consulting for smart executive teams looking to manage the behavior of their brand and refine their marketing activities. My professional interest is in for-profit social impact and mission-driven companies that need to ensure their brand lives its values.

Specific consulting services include:

• Fractional marketing executive

• Brand structure - build and use

• Strategic market positioning for brands and products

• Product marketing strategy and planning

• Internal marketing department - processes and operations refinement

• Management, evaluation, and evolution of the customer journey experience

Notable Client: Sustainable Generation (sustainable-generation.com; industrial composting technology).

MPOWERD, INC

(Contract) Senior Director, Integrated Marketing Communications (Feb '18 - Dec '18)

MPOWERD is a Public Benefit Corporation and certified B Corp with a focus towards becoming a leader in sustainable energy consumer products and to positively impact emerging markets with the Luci solar inflatable lantern. MPOWERD is based out of Brooklyn, NY.

• Contract position overseeing all areas of D2C marketing, customer service, public relations and channel marketing. Lead global marketing efforts for the young brand while managing the direct-to-consumer channel.

• Increased YOY sales on the D2C channel by over 30% in the first 6-months.

• Oversight of internal team and external vendors covering all aspects of marketing including brand architecture, content development, social media, media relations, and customer service.

• Revamped marketing team and launched two new products while restructuring fulfillment and planning for multiple new products launching in 2019.

LIFESTRAW (VESTERGAARD FRANDSEN)

Head of Cause Marketing (Sept '15 - Nov '17)

Vestergaard Frandsen is a category-leading, mission-driven, privately-owned company based in Lausanne, Switzerland with offices in the US, India, Kenya, Vietnam, and Korea.

• Responsible for the consumer division of LifeStraw and all resulting sales and marketing activities in North America, Europe, and South Africa equivalent to over 90% of global brand revenue.

• Reported to the General Manager with operational, budget, forecasting, and departmental P&L.

• Developed annual marketing, advertising, and communications plans, budgeting nearly $2 M annually.

• Owned relationship with 6 distributors, 4 PR agencies, a creative agency, and experiential agency.

• Managed North American distributor while expanding to an additional 1,000 new doors in 2016.

• Rebuilt the European distribution model resulting in over 300% revenue growth for the EU within 6-months.

SPHERO

Senior Manager, Brand Marketing (Feb '14 - Jan '15)

Robotic toy company known for Sphero, the robotic ball you control with your phone, along with BB-8 and Lightning McQueen robotic toys developed through a partnership/license with Disney.

• Developed/managed the company’s first national TV campaign strategy, contributing to YOY growth of 290% for direct online sales and 160% growth for the company.

• Owned the media, print, experiential, agency/vendor relationships, and strategic partnership management/execution including MAKE Media (Maker Faire) and NBC Universal (DEW Tour).

• Managed brand positioning, product naming, packaging content, and brand integration in app development.

BRANDFOLDER, INC

Chief Marketing Officer (May '13 - Jan ' 14) 

First employee as a startup SaaS software company that developed an industry-changing brand asset management and sharing platform during the Techstars (Boulder 2013) accelerator program.

• Primary architect of all aspects of the brand - vision, mission, values, key messaging and voice/tone.

• Managed the global go-to-market strategy and execution for the minimum viable product.

• Key role in initial growth of the company, growing to over 1,500 accounts in six months (180%+ monthly).

• After pivot in strategy, I drove the initial enterprise sales effort, bringing HealthOne and Finis to the platform. 

ADRENALIN, INC

VP, Partnerships & Strategy (Nov '12 - May '13)

Director, Partnerships & Strategy (May '07 - Oct '12)

Branding and strategic marketing agency focused on sports-related properties. Located in Denver, CO

• Lead all strategic brand-consulting - research and analysis, including internal team and external vendors.

• Manage the agency business development process including strategic positioning and growth for new industry verticals resulting in 30% profit growth.

• Drive all revenue-focused branding campaign initiatives through traditional, OOH, event and interactive media buys on behalf of clients.

• Direct all digital and interactive consultation including SEO, SEM, social media strategy and tactics, mobile and app-based technology.

Agency clients included: AEG Sports (LA Kings, LA Galaxy), Denver Broncos, Harlem Globetrotters, DAZBOG Coffee, Arapahoe Basin Ski Area, eBags.com, USA Triathlon, USA Bobsled and Skeleton, USA Water Polo.